Intermountain Health
Web Design • Design Systems • Branding
Intermountain Health is a leading nonprofit healthcare organization focused on delivering high‑quality, accessible and patient‑centered care across the United States. Following the merger of four separate health systems, and a rebranded identity with Futurebrand, Intermountain Health needed a unified digital experience that reflected its renewed commitment to human‑centered, personalized care.
As the UX/Web Designer, I helped drive this transformation by redesigning the website and building a modular, scalable design system that reflected its new visual identity. Through user research, A/B testing and validating new concepts, I ensured the new digital experience was intuitive and aligned with Intermountain Health's patient-first mission.
Outcome
By streamlining key flows, simplifying navigation, standardizing labels and removing redundant content, the experience aligned more closely with user intent. Conversion on high‑priority actions rose, with “Make an Appointment” up by 25% and “Get Care Now” increasing 35%, demonstrating clear gains in clarity and patient access.
